brett combs’s Blog

In these challenging times our Brokerage has been fortunate to continue growing in sales volume and visibility locally and nationally. In the beginning of 08 we decided to pull back our print and direct mail and increase our SEO campaign. We invested in a local Search Engine Marketing Firm www.treehousesem.com . Within 4 months our rankings increased dramatically and our leads did as well. Search Engine Optimization is as simple as assessing/modifying a site to include search engines as an audience to generate a better search engine ranking. This includes ensuring that a site’s architecture and navigation are visible (and usable) by the search engines and that the code/content accurately reflects the keywords that the site is an authority on. This is in contrast to ‘unethical search engine optimization or ‘blackhat search engine optimization which seeks to exploit various holes in the search engines’ algorithms to product artificial authority. The end product of this is better search engine rankings for terms related to your business. A thorough SEO optimization campaign considers all aspects of a site including its architecture, layout, code, text content, purpose, revenue model, and audience to achieve a better search engine ranking. A good search engine optimization specialist is a master of marketing to users as well as search engines.