As holders of the largest portfolio of luxury rentals in the greater San Diego area, a key and innovative component of Pacific Shore Platinum is our leasing division. By securing short-term, elite renters for our listed properties, we help homeowners generate cash flow without jeopardizing the home™s marketability.
Our luxury management strategies include a two-fold focus that ultimately increases your revenue. First, by offering your home to a pre-screened renter complete with full concierge services, it provides the lessee/potential buyers with a sense of security and comfort. They can rest assured that the home is well maintained and that our staff is available to provide everything from dining recommendations to scheduling an in-house chef. This higher level of service supports charging a higher rate. Secondly, we save you valuable time by handling all of the property’s maintenance and services. We coordinate all repairs, handle routine maintenance, and alleviate the well-known headaches of being a landlord.
Over the past few months we have added custom property videos to our marketing campaigns. We have received great feedback from our homeowners and clients. Here are a few examples:
In these challenging times our Brokerage has been fortunate to continue growing in sales volume and visibility locally and nationally. In the beginning of 08 we decided to pull back our print and direct mail and increase our SEO campaign. We invested in a local Search Engine Marketing Firm www.treehousesem.com . Within 4 months our rankings increased dramatically and our leads did as well. Search Engine Optimization is as simple as assessing/modifying a site to include search engines as an audience to generate a better search engine ranking. This includes ensuring that a site’s architecture and navigation are visible (and usable) by the search engines and that the code/content accurately reflects the keywords that the site is an authority on. This is in contrast to ‘unethical search engine optimization or ‘blackhat search engine optimization which seeks to exploit various holes in the search engines’ algorithms to product artificial authority. The end product of this is better search engine rankings for terms related to your business. A thorough SEO optimization campaign considers all aspects of a site including its architecture, layout, code, text content, purpose, revenue model, and audience to achieve a better search engine ranking. A good search engine optimization specialist is a master of marketing to users as well as search engines.
Treehouse provides affordable consulting and education for Realtors in need of SEO. Visibly on the Web is extremely important in the current market. More and more buyers are coming from over seas and the web is their tool to find you. The sooner you get started the better.-Brett